Description For the two-semester Principles of Economics courses at four- and two-year colleges and universities. For a complete multimedia book tour of Hubbard/O'Brien, Economics, 4e, For a look at the Supply & Demand Chapter of this title, Learn economics through real business examples. The number-one question students of economics ask themselves is, 'Why am I here, and will I ever use this?' Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday.

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This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—students will benefit from understanding the economic forces behind their work. For the two-semester Principles of Economics courses at four- and two-year colleges and universities. Learn economics through real business examples.

The number-one question students of economics ask themselves is, 'Why am I here, and will I ever use this?' Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—students will benefit from understanding the economic forces behind their work. Real Features. This text presents students with everything they need to make economics relevant and understandable.

• Real-world business chapter opening cases set a real context for learning, spark students' interest, and provide a unifying theme for the chapter by showing how the economic concepts about to be learned impact a real business. • Personal Dimension: Economics in Your Life was added to each chapter opener to create a personal dimension to the material for students. Heroes of might and magic 4. This feature poses questions to students for them to think about and in the end of the chapter the authors answer the questions posed. • Inside Look ends each chapter with a newspaper article illustrating how a key principle in the chapter was used by the chapter-opening case company to make a real business decision. The authors provide an analysis of the article, corresponding graph (s), and Thinking Critically exercises.

• Making the Connection helps students see how the information they are learning has been used in real economic situation. • Solved Problems throughout the text provide models of how to solve an economic problem by breaking it down step-by-step. Each solved problem includes a problem statement, delineated steps to solve the problem, a graph, and a ' Your Turn' feature directing students to a related end-of-chapter problem(s) for immediate practice.

This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or 'word problem' skills. Microcat hyundai dongle crack load software. • MyEconLab integrated throughout brings the text to life for students just when they need it. Through MyEconLab students can access additional, interactive versions of the problems they're working to ensure their mastery of the concepts.